"The antecedents of brand loyalty: a meta-analysis study."

Wann-Yih Wu, Nadia Anridho (2016)

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DOI: 10.1504/IJSS.2016.10000889

access: closed

type: Journal Article

metadata version: 2020-09-24

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Wann-Yih Wu, Nadia Anridho:
The antecedents of brand loyalty: a meta-analysis study. Int. J. Serv. Stand. 11(3): 242-260 (2016)

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