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"Charting the brand love landscape: a comprehensive bibliometric analysis ..."

Sujit Kumar Patra et al. (2024)

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DOI: 10.1504/IJSS.2024.140080

access: closed

type: Journal Article

metadata version: 2024-08-09

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Sujit Kumar Patra, V. V. Devi Prasad Kotni, Sunil Kumar, Manoj Gour Chintaluri:
Charting the brand love landscape: a comprehensive bibliometric analysis with biblioshiny and VOSviewer to evaluate present developments, and future research directions. Int. J. Serv. Stand. 14(1): 65-93 (2024)

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