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"Game theoretic analysis for advertising models in dual-channel supply chains."

Ningning Wang et al. (2020)

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DOI: 10.1080/00207543.2018.1540894

access: closed

type: Journal Article

metadata version: 2023-09-30

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Ningning Wang, Ting Zhang, Xiaojun Fan, Xiaoxuan Zhu:
Game theoretic analysis for advertising models in dual-channel supply chains. Int. J. Prod. Res. 58(1): 256-270 (2020)

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