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"Dynamic generic and brand advertising decisions under supply disruption."

Shigui Ma, Yong He, Ran Gu (2021)

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DOI: 10.1080/00207543.2020.1812751

access: closed

type: Journal Article

metadata version: 2023-09-30

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Shigui Ma, Yong He, Ran Gu:
Dynamic generic and brand advertising decisions under supply disruption. Int. J. Prod. Res. 59(1): 188-212 (2021)

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