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"Should short warranty always be interpreted as low quality: the effect of ..."

Yaqi Lou et al. (2019)

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DOI: 10.1080/00207543.2018.1436791

access: closed

type: Journal Article

metadata version: 2021-03-23

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Yaqi Lou, Zhen He, Yanrong Li, Shuguang He:
Should short warranty always be interpreted as low quality: the effect of brand advantages on warranty's signalization. Int. J. Prod. Res. 57(14): 4468-4479 (2019)

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