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"Measuring Consumer Motivations to Share Rumors: Scale Development."

Subin Sudhir, Anandakuttan B. Unnithan (2014)

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DOI: 10.4018/IJOM.2014070104

access: closed

type: Journal Article

metadata version: 2020-09-17

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  - https://dblp.org/rec/journals/ijom/SudhirU14
Subin Sudhir, Anandakuttan B. Unnithan:
Measuring Consumer Motivations to Share Rumors: Scale Development. Int. J. Online Mark. 4(3): 51-67 (2014)

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