"A Study of Online Co-Creation Strategies of Starbucks Using Netnography."

Preetika Sindhwani, Vandana Ahuja (2014)

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DOI: 10.4018/IJOM.2014010104

access: closed

type: Journal Article

metadata version: 2020-09-17

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Preetika Sindhwani, Vandana Ahuja:
A Study of Online Co-Creation Strategies of Starbucks Using Netnography. Int. J. Online Mark. 4(1): 39-51 (2014)

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