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"An Empirical Study of Impulse Buying Behavior in Online Bookstores."

G. Muruganantham, Ravi Shankar Bhakat (2013)

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DOI: 10.4018/IJOM.2013070101

access: closed

type: Journal Article

metadata version: 2021-10-14

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  - journals/ijom/MurugananthamB13
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  - https://dblp.org/rec/journals/ijom/MurugananthamB13
G. Muruganantham, Ravi Shankar Bhakat:
An Empirical Study of Impulse Buying Behavior in Online Bookstores. Int. J. Online Mark. 3(3): 1-17 (2013)

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