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"Study of Consumer Brand Following Intention on Instagram: Applying the ..."

Simran Kaur Madan, Payal Shrivastava Kapoor (2021)

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DOI: 10.4018/IJOM.2021040103

access: closed

type: Journal Article

metadata version: 2021-04-14

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Simran Kaur Madan, Payal Shrivastava Kapoor:
Study of Consumer Brand Following Intention on Instagram: Applying the Uses and Gratification Theory. Int. J. Online Mark. 11(2): 32-51 (2021)

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