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"An Exploratory Study on Consumer Purchase Behavior From Live Webcasting ..."
Carol Yirong Lu et al. (2020)
- Carol Yirong Lu, Michael W. Marek, Brendan T. Chen, I. Cheng Pai:
An Exploratory Study on Consumer Purchase Behavior From Live Webcasting E-Commerce: A Means-End Chain Analysis Using Facebook Live Webcasting. Int. J. Online Mark. 10(3): 1-20 (2020)
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