"An Empirical Study of Factors Influencing Consumer Attitudes towards SMS ..."

Pradeep Dharmadasa, Thilini Alahakoon (2014)

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DOI: 10.4018/IJOM.2014070101

access: closed

type: Journal Article

metadata version: 2020-09-17

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Pradeep Dharmadasa, Thilini Alahakoon:
An Empirical Study of Factors Influencing Consumer Attitudes towards SMS Advertising. Int. J. Online Mark. 4(3): 1-13 (2014)

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