"Trends in the Use of Social Media as a Tool of Marketing Communications in ..."

Baisakhi Banerjee, Ashwini Kumar BJ (2013)

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DOI: 10.4018/IJOM.2013070105

access: closed

type: Journal Article

metadata version: 2020-09-17

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Baisakhi Banerjee, Ashwini Kumar BJ:
Trends in the Use of Social Media as a Tool of Marketing Communications in FMCG Sector in India. Int. J. Online Mark. 3(3): 62-75 (2013)

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