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"A Comparative Analysis of Mobile Marketing Adoption in the Light of ..."

Hadeel Bahjat Al-Haddad, Mohammad Hasan Galib (2020)

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DOI: 10.4018/IJOM.2020070105

access: closed

type: Journal Article

metadata version: 2020-11-25

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Hadeel Bahjat Al-Haddad, Mohammad Hasan Galib:
A Comparative Analysis of Mobile Marketing Adoption in the Light of Hofstede's Cultural Dimensions. Int. J. Online Mark. 10(3): 62-89 (2020)

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