"Involvement, content and interactivity drivers for consumer loyalty in ..."

Ing-Long Wu, Wei-Hung Hsiao (2017)

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DOI: 10.1504/IJMC.2017.10005644

access: closed

type: Journal Article

metadata version: 2020-03-13

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Ing-Long Wu, Wei-Hung Hsiao:
Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value. Int. J. Mob. Commun. 15(6): 577-603 (2017)

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