"Exploring how consumers' purchasing behaviour is influenced in mobile ..."

Hongqian Wang, Zheng Zhang (2022)

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DOI: 10.1504/IJMC.2022.123819

access: closed

type: Journal Article

metadata version: 2023-11-24

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Hongqian Wang, Zheng Zhang:
Exploring how consumers' purchasing behaviour is influenced in mobile webcast shopping context. Int. J. Mob. Commun. 20(4): 462-482 (2022)

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