"The impact of mobile marketing on online consumer buying behaviour: ..."

Abdul Waheed, Jianhua Yang (2018)

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DOI: 10.1504/IJMC.2018.10009564

access: closed

type: Journal Article

metadata version: 2020-03-13

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Abdul Waheed, Jianhua Yang:
The impact of mobile marketing on online consumer buying behaviour: empirical evidence from Pakistan. Int. J. Mob. Commun. 16(6): 624-643 (2018)

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