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"Investigating how the mobile app users' past purchase experience affects ..."

Jungmin Son, Junseop Lee (2020)

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DOI: 10.1504/IJMC.2020.110882

access: closed

type: Journal Article

metadata version: 2020-11-20

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Jungmin Son, Junseop Lee:
Investigating how the mobile app users' past purchase experience affects app download behaviour: the role of immersion and abstention. Int. J. Mob. Commun. 18(6): 714-735 (2020)

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