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"The effect of electronic word-of-mouth (eWOM) on mobile application ..."
Sehwan Oh, Hyunmi Baek, JoongHo Ahn (2015)
- Sehwan Oh, Hyunmi Baek
, JoongHo Ahn:
The effect of electronic word-of-mouth (eWOM) on mobile application downloads: an empirical investigation. Int. J. Mob. Commun. 13(2): 136-156 (2015)
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