Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Marketing theatrical films for the mobile platform: the roles of web ..."

Sang-Hyun Nam et al. (2021)

> Home

Details and statistics

DOI: 10.1504/IJMC.2021.116117

access: closed

type: Journal Article

metadata version: 2021-08-04

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijmc/NamKCC21
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijmc/NamKCC21
Sang-Hyun Nam, Hun Kim, Byeng-Hee Chang, Sylvia M. Chan-Olmsted:
Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies. Int. J. Mob. Commun. 19(4): 413-438 (2021)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.