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"Factors influencing attitude toward advertisements in location-based ..."
Seokho Victor Lee et al. (2024)
- Seokho Victor Lee, Hyungjin Lukas Kim, Kihyon Kim, Jinyoung Han, Hanjun Lee:
Factors influencing attitude toward advertisements in location-based services and the mediation effect of advertisement context value. Int. J. Mob. Commun. 23(4): 393-424 (2024)
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