Stop the war!

Остановите войну!

for scientists:

default search action

combined dblp search
author search
venue search
publication search

ask others

"Effects of prominent in-game advertising in mobile media: cognitive, ..."

Soojung Kim et al. (2016)

> Home

Details and statistics

DOI: 10.1504/IJMC.2016.076271

access: closed

type: Journal Article

metadata version: 2023-03-11

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijmc/KimLHJ16
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijmc/KimLHJ16
Soojung Kim, Joonghwa Lee, Yoori Hwang, Se-Hoon Jeong:
Effects of prominent in-game advertising in mobile media: cognitive, affective, and behavioural outcomes and the moderating role of persuasion knowledge. Int. J. Mob. Commun. 14(3): 203-225 (2016)

a service of

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.