"How people utilise tweets on movie selection? The reverse effects of e-WoM ..."

Hyunjeong Kang, Sangmi Chai, Hyongsuk Kim (2017)

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DOI: 10.1504/IJMC.2017.10005359

access: closed

type: Journal Article

metadata version: 2020-03-13

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Hyunjeong Kang, Sangmi Chai, Hyongsuk Kim:
How people utilise tweets on movie selection? The reverse effects of e-WoM valence on movie sales. Int. J. Mob. Commun. 15(5): 537-553 (2017)

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