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"Mobile game users' evaluations of in-game advertising: role of ..."

Yoori Hwang et al. (2018)

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DOI: 10.1504/IJMC.2018.10011659

access: closed

type: Journal Article

metadata version: 2023-03-11

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Yoori Hwang, Joonghwa Lee, Soojung Kim, Se-Hoon Jeong:
Mobile game users' evaluations of in-game advertising: role of multitasking and persuasion knowledge. Int. J. Mob. Commun. 16(5): 557-572 (2018)

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