"Is Snapchat a good place to advertise? How media characteristics influence ..."

Huan Chen, Yoon-Joo Lee (2018)

> Home

Details and statistics

DOI: 10.1504/IJMC.2018.10010209

access: closed

type: Journal Article

metadata version: 2024-08-04

- view
  - electronic edition via DOI
  - unpaywalled version
  authority control:
- export record
  dblp key:
  - journals/ijmc/ChenL18
- ask others
- share record
  persistent URL:
  - https://dblp.org/rec/journals/ijmc/ChenL18
Huan Chen, Yoon-Joo Lee:
Is Snapchat a good place to advertise? How media characteristics influence college-aged young consumers' receptivity of Snapchat advertising. Int. J. Mob. Commun. 16(6): 697-714 (2018)

manage site settings

To protect your privacy, all features that rely on external API calls from your browser are turned off by default. You need to opt-in for them to become active. All settings here will be stored as cookies with your web browser. For more information see our F.A.Q.