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"An investigation of antecedents and consequences of consumers' attitude ..."

Do Ngoc Bich, Pham Thi Lien (2019)

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DOI: 10.1504/IJKEDM.2019.10022516

access: closed

type: Journal Article

metadata version: 2020-05-22

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  - https://dblp.org/rec/journals/ijkedm/BichL19
Do Ngoc Bich, Pham Thi Lien:
An investigation of antecedents and consequences of consumers' attitude towards product movie series on social media: case of Ostar Story. Int. J. Knowl. Eng. Data Min. 6(2): 187-206 (2019)

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