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"An investigation of antecedents and consequences of consumers' attitude ..."
Do Ngoc Bich, Pham Thi Lien (2019)
- Do Ngoc Bich, Pham Thi Lien:
An investigation of antecedents and consequences of consumers' attitude towards product movie series on social media: case of Ostar Story. Int. J. Knowl. Eng. Data Min. 6(2): 187-206 (2019)
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