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"Determinants and Effects of Mobile Service Customization: An Empirical ..."
Boonlert Watjatrakul (2018)
- Boonlert Watjatrakul:
Determinants and Effects of Mobile Service Customization: An Empirical Study of A2P SMS Adoption. Int. J. Inf. Syst. Serv. Sect. 10(4): 73-87 (2018)
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