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"How does AI drive branding? Towards an integrated theoretical framework ..."

Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava (2023)

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DOI: 10.1016/J.JJIMEI.2023.100205

access: open

type: Journal Article

metadata version: 2023-12-28

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  - journals/ijinfomandi/DerylVS23
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  - https://dblp.org/rec/journals/ijinfomandi/DerylVS23
Maria DSouza Deryl, Sanjeev Verma, Vartika Srivastava:
How does AI drive branding? Towards an integrated theoretical framework for AI-driven branding. Int. J. Inf. Manag. Data Insights 3(2): 100205 (2023)

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