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"The impact of artificial intelligence adoption for business-to-business ..."

Yuanzhu Zhan et al. (2024)

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DOI: 10.1016/J.IJINFOMGT.2024.102768

access: open

type: Journal Article

metadata version: 2024-08-04

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  - journals/ijinfoman/ZhanXHLB24
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  - https://dblp.org/rec/journals/ijinfoman/ZhanXHLB24
Yuanzhu Zhan, Yangchun Xiong, Runyue Han, Hugo K. S. Lam, Constantin Blome:
The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective. Int. J. Inf. Manag. 76: 102768 (2024)

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