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"The impact of artificial intelligence adoption for business-to-business ..."
Yuanzhu Zhan et al. (2024)
- Yuanzhu Zhan
, Yangchun Xiong, Runyue Han, Hugo K. S. Lam
, Constantin Blome
:
The impact of artificial intelligence adoption for business-to-business marketing on shareholder reaction: A social actor perspective. Int. J. Inf. Manag. 76: 102768 (2024)
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