"What makes people watch online TV clips? An empirical investigation of ..."

Sang-Hyeak Yoon, Hee-Woong Kim, Atreyi Kankanhalli (2021)

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DOI: 10.1016/J.IJINFOMGT.2021.102329

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type: Journal Article

metadata version: 2021-06-29

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Sang-Hyeak Yoon, Hee-Woong Kim, Atreyi Kankanhalli:
What makes people watch online TV clips? An empirical investigation of survey data and viewing logs. Int. J. Inf. Manag. 59: 102329 (2021)

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