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"Predicting smartphone brand loyalty: Consumer value and consumer-brand ..."
Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh (2016)
- Ching-Hsuan Yeh, Yi-Shun Wang, Kaili Yieh:
Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives. Int. J. Inf. Manag. 36(3): 245-257 (2016)
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