"Combining means-end chain and fuzzy ANP to explore customers' decision ..."

Hao-Wei Yang, Kuei-Feng Chang (2012)

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DOI: 10.1016/J.IJINFOMGT.2011.11.005

access: closed

type: Journal Article

metadata version: 2020-02-21

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Hao-Wei Yang, Kuei-Feng Chang:
Combining means-end chain and fuzzy ANP to explore customers' decision process in selecting bundles. Int. J. Inf. Manag. 32(4): 381-395 (2012)

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