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"Influencing citizen behavior: Experiences from multichannel marketing ..."

Lidwien van de Wijngaert, Willem Pieterson, Marije Teerling (2011)

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DOI: 10.1016/J.IJINFOMGT.2010.12.009

access: closed

type: Journal Article

metadata version: 2023-09-30

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Lidwien van de Wijngaert, Willem Pieterson, Marije Teerling:
Influencing citizen behavior: Experiences from multichannel marketing pilot projects. Int. J. Inf. Manag. 31(5): 415-419 (2011)

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