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"The relationships among community experience, community commitment, brand ..."

Xiao-Wu Wang, Yu-Mei Cao, Cheol Park (2019)

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DOI: 10.1016/J.IJINFOMGT.2019.07.018

access: closed

type: Journal Article

metadata version: 2024-05-07

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Xiao-Wu Wang, Yu-Mei Cao, Cheol Park:
The relationships among community experience, community commitment, brand attitude, and purchase intention in social media. Int. J. Inf. Manag. 49: 475-488 (2019)

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