"Investigating narrative involvement, parasocial interactions, and impulse ..."

Delia Vazquez et al. (2020)

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DOI: 10.1016/J.IJINFOMGT.2020.102135

access: closed

type: Journal Article

metadata version: 2021-04-09

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  - https://dblp.org/rec/journals/ijinfoman/VazquezWNKMC20
Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez Mendoza, Tuo Chen:
Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context. Int. J. Inf. Manag. 53: 102135 (2020)

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