"Conceptualization of omnichannel customer experience and its impact on ..."

Si Shi et al. (2020)

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DOI: 10.1016/J.IJINFOMGT.2019.09.001

access: closed

type: Journal Article

metadata version: 2025-01-19

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Si Shi, Yi Wang, Xuanzhu Chen, Qian Zhang:
Conceptualization of omnichannel customer experience and its impact on shopping intention: A mixed-method approach. Int. J. Inf. Manag. 50: 325-336 (2020)

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