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"Exploring the psychological mechanisms from personalized advertisements to ..."

Virda Setyani et al. (2019)

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DOI: 10.1016/J.IJINFOMGT.2019.01.007

access: closed

type: Journal Article

metadata version: 2020-09-05

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  dblp key:
  - journals/ijinfoman/SetyaniZHSH19
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  - https://dblp.org/rec/journals/ijinfoman/SetyaniZHSH19
Virda Setyani, Yu-Qian Zhu, Achmad Nizar Hidayanto, Puspa Indahati Sandhyaduhita, Bo Hsiao:
Exploring the psychological mechanisms from personalized advertisements to urge to buy impulsively on social media. Int. J. Inf. Manag. 48: 96-107 (2019)

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