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"Segmenting the audience of a cause-related marketing viral campaign."

Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda (2021)

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DOI: 10.1016/J.IJINFOMGT.2020.102296

access: closed

type: Journal Article

metadata version: 2022-10-02

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  dblp key:
  - journals/ijinfoman/MoraVK21
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  - https://dblp.org/rec/journals/ijinfoman/MoraVK21
Elísabet Mora, Natalia Vila-López, Inés Küster-Boluda:
Segmenting the audience of a cause-related marketing viral campaign. Int. J. Inf. Manag. 59: 102296 (2021)

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