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"Understanding mobile marketing adoption intention by South African SMEs: A ..."

Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh (2016)

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DOI: 10.1016/J.IJINFOMGT.2016.04.018

access: closed

type: Journal Article

metadata version: 2021-11-11

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  - https://dblp.org/rec/journals/ijinfoman/MadukuMD16
Daniel K. Maduku, Mercy Mpinganjira, Helen Inseng Duh:
Understanding mobile marketing adoption intention by South African SMEs: A multi-perspective framework. Int. J. Inf. Manag. 36(5): 711-723 (2016)

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