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"Predicting positive user responses to social media advertising: The roles ..."

Jieun Lee, Ilyoo B. Hong (2016)

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DOI: 10.1016/J.IJINFOMGT.2016.01.001

access: closed

type: Journal Article

metadata version: 2022-04-09

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Jieun Lee, Ilyoo B. Hong:
Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativity. Int. J. Inf. Manag. 36(3): 360-373 (2016)

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