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"To be or not to be in social media: How brand loyalty is affected by ..."

Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard (2013)

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DOI: 10.1016/J.IJINFOMGT.2012.07.003

access: closed

type: Journal Article

metadata version: 2020-02-21

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  - https://dblp.org/rec/journals/ijinfoman/LarocheHR13
Michel Laroche, Mohammad Reza Habibi, Marie-Odile Richard:
To be or not to be in social media: How brand loyalty is affected by social media? Int. J. Inf. Manag. 33(1): 76-82 (2013)

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