"Generative artificial intelligence in marketing: Applications, ..."

Nir Kshetri et al. (2024)

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DOI: 10.1016/J.IJINFOMGT.2023.102716

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type: Journal Article

metadata version: 2024-05-31

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Nir Kshetri, Yogesh K. Dwivedi, Thomas H. Davenport, Niki Panteli:
Generative artificial intelligence in marketing: Applications, opportunities, challenges, and research agenda. Int. J. Inf. Manag. 75: 102716 (2024)

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