"The role of digital influencers in brand recommendation: Examining their ..."

David Jiménez-Castillo, Raquel Sánchez-Fernández (2019)

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DOI: 10.1016/J.IJINFOMGT.2019.07.009

access: closed

type: Journal Article

metadata version: 2021-10-14

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David Jiménez-Castillo, Raquel Sánchez-Fernández:
The role of digital influencers in brand recommendation: Examining their impact on engagement, expected value and purchase intention. Int. J. Inf. Manag. 49: 366-376 (2019)

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