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"The impact of consumer trust on attitudinal loyalty and purchase ..."
Ilyoo B. Hong, Hwihyung Cho (2011)
- Ilyoo B. Hong
, Hwihyung Cho:
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust. Int. J. Inf. Manag. 31(5): 469-479 (2011)

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