"Brand communities based in social media: How unique are they? Evidence ..."

Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard (2014)

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DOI: 10.1016/J.IJINFOMGT.2013.11.010

access: closed

type: Journal Article

metadata version: 2020-02-21

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Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard:
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. Int. J. Inf. Manag. 34(2): 123-132 (2014)

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