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"Brand communities based in social media: How unique are they? Evidence ..."
Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard (2014)
- Mohammad Reza Habibi, Michel Laroche, Marie-Odile Richard:
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities. Int. J. Inf. Manag. 34(2): 123-132 (2014)
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