"Examining the Relationship between Social Media Analytics Practices and ..."

Poonam Garg et al. (2020)

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DOI: 10.1016/J.IJINFOMGT.2020.102069

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type: Journal Article

metadata version: 2022-06-23

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  - https://dblp.org/rec/journals/ijinfoman/GargGDSK20
Poonam Garg, Bhumika Gupta, Sam Dzever, Uthayasankar Sivarajah, Vikas Kumar:
Examining the Relationship between Social Media Analytics Practices and Business Performance in the Indian Retail and IT Industries: The Mediation Role of Customer Engagement. Int. J. Inf. Manag. 52: 102069 (2020)

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