"Understanding consumers' reactance of online personalized advertising: A ..."

Qi Chen et al. (2019)

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DOI: 10.1016/J.IJINFOMGT.2018.09.001

access: closed

type: Journal Article

metadata version: 2020-02-21

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Qi Chen, Yuqiang Feng, Luning Liu, Xianyun Tian:
Understanding consumers' reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects. Int. J. Inf. Manag. 44: 53-64 (2019)

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