"Voices that captivate: The impact of AI-generated voiceover on video Ad ..."

Yin Bai et al. (2025)

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DOI: 10.1016/J.IJINFOMGT.2025.102962

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type: Journal Article

metadata version: 2025-10-06

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Yin Bai, Zhengbang Xue, Min Zhang, Qingmei Tan, Yiwei Li:
Voices that captivate: The impact of AI-generated voiceover on video Ad engagement. Int. J. Inf. Manag. 85: 102962 (2025)

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