"Social behavior and brand devotion among iPhone innovators."

Emílio José Montero Arruda-Filho, Julianne A. Cabusas, Nikhilesh Dholakia (2010)

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DOI: 10.1016/J.IJINFOMGT.2010.03.003

access: closed

type: Journal Article

metadata version: 2020-02-21

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Emílio José Montero Arruda-Filho, Julianne A. Cabusas, Nikhilesh Dholakia:
Social behavior and brand devotion among iPhone innovators. Int. J. Inf. Manag. 30(6): 475-480 (2010)

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