"Social Media for New Product Launch: A Study of Social Media Platforms ..."

Sonica Rautela (2021)

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DOI: 10.3991/IJIM.V15I05.18147

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type: Journal Article

metadata version: 2022-10-02

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Sonica Rautela:
Social Media for New Product Launch: A Study of Social Media Platforms Across the RACE Planning Framework. Int. J. Interact. Mob. Technol. 15(5): 187-204 (2021)

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