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"Influence of Opinion Leaders on Purchase Intention Using Social Network ..."
Yi-Fen Chen, Chia-Wen Tsai, Yu-Fu Ann (2018)
- Yi-Fen Chen, Chia-Wen Tsai, Yu-Fu Ann:
Influence of Opinion Leaders on Purchase Intention Using Social Network Analysis: The Case of Paid Mobile Apps. Int. J. Inf. Commun. Technol. Hum. Dev. 10(1): 1-16 (2018)

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